Organisations need to learn how to party: why digital engagement needs to be more social

Mae’n ddrwg gennym am ail-blogio cyfres o erthyglau gan bobl eraill bore ‘ma – wnaethon ni mewngofnodi ac wedi gweld ar hap bod llawer o bethau gwych yn mynd ymlaen! Dyma blog gret gan Helen Reynolds ar ein defnydd o iaith a gwneud ein cyfryngau cymdeithasol yn fwy cymdeithasol.

social for the people

I work in digital communications. In the public sector. If there’s one obsession both disciplines share, it’s the quest for ‘engagement’.

It’s often said about digital engagement that ‘we’ (organisations) need to go where people go. What that actually means to me isn’t ‘the people use Facebook so we’ll use Facebook and build a page there’. It’s ‘let’s go to a Facebook page that people use and talk to them there’. There’s a difference.

Often when we think of social media we can forget what ‘social’ means in the real world. The ‘social’ rules offline are the same as those for online.

So this is my case for why I think we should behave online like we do at real life parties.

Asking the right questions

At a party, if you’re introduced to somebody you don’t ask them to please comment on the party or feedback on their life so…

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2 responses to “Organisations need to learn how to party: why digital engagement needs to be more social

  1. Worth pointing out that this party metaphor is the main premise of my book published earlier this year. Great minds I guess…

    http://www.gezsmith.com/wp-content/uploads/2012/05/The-Principles-of-Digital-Engagement-Sample-Chapter.pdf

  2. Thanks very much for this, great chapter! I really like the analogy of not holding a party when people can’t make it – really effective way of pointing out how flawed some engagement exercises can be. Cheers!

Gadael Ymateb

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